Development of Integrated Logo
Integrated Brand Logo
The integrated brand logo is designed to express how the JTEKT group's three business brands are positioned and to clarify their integration. Behind it lies the commitment of KOYO, a manufacturer of bearings that facilitate industrial development, TOYODA, a manufacturer of machine tools, and JTEKT, a system supplier that also operates an automotive parts business, to contribute to a rich and abundant society through reliable technical capabilities.
The design of the central lines forming the letter "T" is based on the ancient Greek word "Tekton" (meaning a person who possesses superior technical skills, i.e. technology), from which the name JTEKT is derived.